Brand Protection Unit (BPU)

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The projected value of global trade in counterfeit and pirated goods in 2015 was $1.8 trillion.

Counterfeit pharmaceuticals or alcohol if consumed, represent a significant risk to individual health and simultaneously damages the economy of the host country.

Eventually, it will damage the reputation and profitability of the brand owner.

The Halliday Finch Brand Protection Unit (BPU) is permanently active in the fight against counterfeit trade in Africa, making us the premier brand protection agency on the Continent. Our teams are highly specialised and our enforcement experience is unparalleled.

Halliday Finch is proud to deliver training and counterfeit awareness programmes to Law Enforcement Agents (LEAs) in 8 African countries with our Port Watch programme.

Detection

Identifying and assessing illicit outlets and distributors, selling counterfeit products. Identifying quantities, purchasing patterns and distribution models.

Verification

Simple Evidentiary Test Purchase (SETP): purchasing counterfeit products from suspect premises under controlled conditions as a crucial part of the evidential chain.

Evaluation

Determining the value of the operation – cost of product vs. cost of Enforcement Actions.

Registration

Registering the complaint with the required in country authorities.

Response

Enforcement Action in conjunction with local LEA’s and Anti-Counterfeit Agencies. The seizure of illicit stock from both targeted premises and those already under surveillance. This also enables the collection of information to generate the intelligence required to expose the complete criminal supply chain.

Legal

Arrests, court proceedings and prosecution.

To learn more about our Brand Protection Services, contact an agent to request a quote.