Brand Protection Division

“The global economic value of counterfeiting and piracy could reach $2.3 trillion by 2022.”

Brand Protection Africa

Counterfeit pharmaceuticals or alcohol if consumed, represent a significant risk to individual health and simultaneously damages the economy of the host country.

Eventually, it will damage the reputation and profitability of the brand owner.

The Halliday Finch Brand Protection Unit (BPU) has been behind numerous seizures of illicit stock and it is continuing to work to expose the complete criminal supply chains of the illicit trade coming into Africa, making us the leading brand protection agency on the continent.

Using specialist anti-counterfeit and brand protection measures and drawing upon time tested relationships with LEAs, HFA supports brand holders battle illicit trade in their branded products across Africa.

As part of its Brand Protection programme, Halliday Finch is the only private sector organisation in Africa delivering training and counterfeit awareness programmes to Law Enforcement Agents in 8 African Countries as part of its Port Watch Programme. To read more about this unique initiative – please download our brochure.

Halliday Finch and Kenya’s Anti-Counterfeit Agency deliver essential training to Law Enforcement Agencies in Nairobi

Law Enforcement Agencies (LEAs) are trained to recognize illegal goods at the ports of entry as part of a global strategy to combat the counterfeiting of brands, a practice that has caused more than 100,000 deaths this year alone in Africa.

  • Kenya’sAnti Counterfeit Agency (ACA) has opened 2 new satellite offices at Jomo Kenyatta international Airport and the Inland Container Depot (ICD) – both frequently used ports of entry used by the counterfeiters.
  • On 4thOctober, Halliday Finch and the ACA held a joint training session to ensure LEAs based at these new offices can easily identify counterfeited brands and ensure they do not enter the country.
  • The ACA Executive Director, Elema Halake, stressed the importance of working together to tackle this illicit trade which is currently estimated to account for between 5% and 7% of world trade and rising rapidly.

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Identifying and assessing illicit outlets and distributors, selling counterfeit products. Identifying quantities, purchasing patterns and distribution models.


Simple Evidentiary Test Purchase (SETP): purchasing counterfeit products from suspect premises under controlled conditions as a crucial part of the evidential chain.


Determining the value of the operation – cost of product vs. cost of Enforcement Actions.


Registering the complaint with the required in country authorities.


Enforcement Action in conjunction with local LEA’s and Anti-Counterfeit Agencies. The seizure of illicit stock from both targeted premises and those already under surveillance. This also enables the collection of information to generate the intelligence required to expose the complete criminal supply chain.


Arrests, court proceedings and prosecution

To learn more about our Brand Protection Services, contact an agent or click the button to download the brochure